The Giant “Google” Dominates Ad Server Market

Back with many posts in the The Giant series, and this time with another proof or statement that confirms Google Power. Its no surprise that Google accounts for a lion’s share of the ad server market. However, it may come as a shock that Microsoft holds only the equivalent of a lion’s paw.

Attributor, a content-tracking company, analyzed ad server calls across 75 million domains in October. According to the data Attributor released this week, Google–through DoubleClick and AdSense–accounts for 56.5 percent market share.

Meanwhile, Microsoft’s equivalent figure hovers at 3.8 percent. Yahoo came in behind Google with 9.7 percent. If Microsoft and Yahoo ever end up combining forces, they still wouldn’t touch Google.

A server call, by the way, is the “moment when a Web site requests an ad to serve up to a user. The study examined whose ad code was on that page,” according to AdAge.com.

Tweet This Post